Privacy Policy

Your privacy matters

Why do we need a privacy policy?

Lusocolchão is committed to protecting the privacy of its clients and website users. This privacy policy explains which personal data are collected by Lusocolchão and how those data are processed. The rules stipulated in this Privacy Policy supplement the rules pertaining to protection and treatment of personal data laid out in the Terms and Conditions that regulate the offering of various Lusocolchão products and services.

What does this privacy policy cover?

This Privacy Policy applies exclusively to the collection and processing of personal data that is undertaken on Lusocolchão website. All other websites with links to Lusocolchão are not the responsibility of Lusocolchão and as such, this Privacy Policy does not apply to them. What is considered personal data to this effect? Personal data shall be considered all information pertaining to an individual person that is identified or identifiable (data subject). A person shall be considered identifiable if he or she can be directly or indirectly identifiable with reference to an identifier, such as a name or identification number.

Who shall be responsible for processing the data?

The entity responsible for collecting and processing the personal data shall be Lusocolchão.

Which personal data are collected?

Lusocolchão accurately collects and processes all personal data that are suitable, pertinent and limited to the effective management of the respective activity and offer the best experiences in relation to its products and services. Data can be collected through the J.J.Louro Pereira Group websites or by telephone, during acquisition of services and participation in initiatives of J.J.Louro Pereira Group, or when you contact us for support, in strict compliance with the legitimacy sources stipulated in the personal data protection regulation. Lusocolchão duly indicates whenever there are personal data that are obligatory for concluding a process. The client and/or user of the Lusocolchão website may refuse to supply said data, but if the decision is made not to supply the data necessary for supplying a product or service, it may not be possible to use that product or functionality. Some of these data are directly supplied by the user, such as data related to creating an account, registering for an event, requests for clarification and/or complaints. Lusocolchão obtains some of these data through the recording of the way the user interacts with the products and services on offer, namely through cookies. Lusocolchão also collects data from third parties.

Why are personal data processed?

Personal data that are collected are used for managing the activity of Lusocolchão, which includes using data to improve products and personalize experiences. Personal data can also be used to communicate with the client and/or user, which includes supplying information regarding the user’s account, security updates, responses to complaints and suggestions, disclosure of institutional information, communication regarding campaigns, promotions, advertising and news about Lusocolchão activities, in addition to conducting market studies and satisfaction surveys. Personal data are collected for specific purposes and cannot be subsequently processed in a manner that is not compatible with such purposes, barring consent to the contrary. Subsequent processing for purposes of public interest archiving, scientific or historical research or statistical purposes shall not be considered incompatible with initial purposes.

How long are personal data kept for?

The period of time during which the data are stored and kept varies according to the purpose for which the information is processed. Whatever the circumstances, they shall only be stored for the minimum amount of time necessary for their use. Data that are exclusively processed for public interest archiving or for scientific or historic research purposes, or for statistical purposes, can be kept for longer periods of time, as long as they are subject to application of appropriate technical and organizational measures required in accordance with personal data protection regulation.

Personal data protection

Lusocolchão applies the appropriate technical and organizational measures that guarantee the proper degree of security and confidentiality, including that which is necessary to prevent access to personal data and equipment used for its processing, or usage of said data by unauthorized persons.

When can data be transferred to other entities (third parties and subcontractors)?

Lusocolchão may share personal data pertaining to users of J.J.Louro Pereira Group websites with third parties subject to client or user consent or in order to supply certain services or products. Lusocolchão guarantees that all entities to whom data is transferred have offered sufficient guarantees pertaining to execution of appropriate technical and organizational measures, pursuant to the personal data protection regulation. Lusocolchão may also share personal data of followers or users of J.J.Louro Pereira Group websites when required by law or in order to respond to a court case, in order to protect its followers or users of J.J.Louro Pereira Group websites for reasons of security and public interest, and to protect their rights and the property of J.J.Louro Pereira Group.

How can you access, edit or object to the treatment of your personal data?

The data subject is entitled to access, update, edit or delete his or her personal data by sending a request to J.J.Louro Pereira Group via e-mail and writing “Persona Data” in the subject field.


Lusocolchão uses cookies (packets of data that are stored in a computer via an internet browser and which only store information related to preferences, not including personal data), in order to determine the usefulness, interest and number of uses of its websites, allowing for quicker browsing and eliminating the need to repeatedly introduce the same information. The use of cookies is a normal practice applied by websites and most internet browsers allow the User to accept, refuse or delete cookies by selecting the appropriate settings. For more information see our Cookies Policy.

Personal data of minors

Via its website, Lusocolchão does not intentionally seek to collect personal data from minors under the age of four. Under the personal data protection regulation, processing shall only be legal if consent is given by the minor’s legal representatives.